Six Reasons to Outsource the Digital Marketing of an SME

Outsourcing is an increasingly common practice among small and medium-sized enterprises. Many companies are reluctant to entrust their marketing to third parties because they believe – and rightly so – that this is an essential function to ensure the success and development of their business. As a result, they end up neglecting or limiting this vital function due to lack of time, resources or skills.

Here are six potential reasons that should prompt you to outsource your Digital Marketing Company:

1. Focus on your core business

Using an external Digital Marketing Company gives you the opportunity to focus on what you do best: your job. A specialist takes over and takes care of the tactical and technical aspects of your digital marketing plan. He advises and guides you. You define the strategy together, and you maintain control. You then delegate the execution with confidence.

2. Time saving

Very few SME owners take the time to analyze how their competitors communicate or, more importantly, what the real expectations of their customers are. And they have little time to follow the evolution of technologies, tools, and media.

On the other hand, it is the necessary work of any expert Digital Marketing Company: to stay alerted, to decipher the trends and to test the new tools to be able to advise to the best of its clients.

3. Source of innovation

Outsourcing your Digital Marketing Company forces you to think strategically because of the external service provider have a decent working experience to take a fresh look at your business. It introduces new ideas and offers alternatives to diversify your communication and energize contacts with your customers. It can even help you find new prospecting leads.

4. Effective marketing

It is essential to be present on several fronts: websites, referencing, content marketing, email marketing, social media, retail, fairs and events, public relations, etc. These are all facets of an increasingly complex marketing mix that must be mastered, integrated and coordinated to increase the visibility of its business and develop its activities. All this implies a mastery of the channels and techniques as well as a fine analysis of the results to ensure the effectiveness of these actions.

5. “Pro” quality

An outside specialist Digital Marketing Company brings you experience and competence as well as a 360° vision. It accompanies your reflection and relieves your teams by taking charge, within your company or remotely, of all tasks related to marketing: commercial documentation, website, advertising visuals, customer communications, press relations, direct marketing, etc.

6. Cost reduction and flexibility

Outsourcing marketing is the opportunity to control costs. You define the extent of outsourced services based on the budget you spend on promoting your business. It will allow you to prioritize the missions of the external consultant.

You will also gain flexibility by defining the duration and importance of the mission according to your actual needs and budget. Economy, productivity, and flexibility, this is a 100% cost-effective solution.

Nutrition As a Core Service in the Healthcare System

In recent years, national health authorities have placed significant efforts on fighting Obesity, as it is the main cause of many dietary-related diseases such as Type 2 Diabetes, Coronary Heart Disease, osteoarthritis and some forms of cancer, with significant costs to governments and national incomes. In spite of this, the concept of including a vital service such as Nutrition therapy in hospitals’ treatment plan still remains largely unattended.

Further to this, despite the noticeable revival of related services, especially in the area of complementary therapy, little has changed with regards to nutritional offerings. It is true that we all need food to nourish our body, to survive, socialize, entertain, express our gratitude, sooth our senses etc., yet we tend to ignore its very contribution to health and wellness when it comes to hospital planning and design. Maybe we are all too familiar with food since we ingest it in almost every hour of the day in some shape or form and hence its impact on our health and wellness takes relatively back stage.

Surprisingly, in spite of the huge growth of the private health industry in recent years, the role of Nutrition within such a prosperous environment has yet to be fully acknowledged. The majority of hospital, clinic and centre planners, developers, investors, owners and directors appear to be somewhat hesitant of encompassing such a ‘less-accentuated service’ into their menu planning. There is a general reluctance and apprehension with regard to the viability of Nutrition in an overwhelmingly treatment-based environment. Such reluctance may stem from the engraved lack of appreciation of the financial effectiveness of such a service and the role it can serve to patients/clients, owners and shareholders. Its perceived roles seem to be limited to the vaguely understood concept of dieting and/or diet sheets. And despite the general awareness of the role of diet in health and wellness, many hospital strategic planners hospital do not seem to put this into practice within the clinical environment (probably because hospitals are traditionally associated with the treatment of the communicable diseases, rather than addressing the inner health of the individual in the wider sense.

However, in recent years Nutrition at large has gained enormous popularity, as today’s generation are indeed becoming more health conscientious and more and more studies have substantiated the link between today’s modern diseases which are largely non- communicable in nature and nutrition. Contrarily, the prevalence of overweight and obesity, particularly amongst adults, continues to grow to a record high, being described as the most common and fastest growing epidemics in the Western world. It is estimated that more than 35% of the US population are obese, and Europe is not far behind from following this trend. In fact it has recently been revealed that approximately one in four (25%) of the UK population is currently obese, and this is predicted to rise to 50% by the year 2030. Nevertheless, only one in four obese patients (25%) receives treatment and those who do seek assistance have a 90% chance of failure. We have known for years that overweight and obesity are most prevalent in the affluent nations, which are characterised by wealth and an abundance of convenient and ready-made foods. This is complicated further by a sense of lack of time for meal preparation and a high-tech environment leading to a passive environment and sedentary lifestyle.

Amongst the public at large, there seems to be little progress as to how to tackle the worsening obesity epidemic. There is also confusion between healthy eating, which ought to be adopted by everyone and the ongoing taboo of dieting. Furthermore, little attention is given and inadequate effort is put into actively changing certain lifestyle factors, which are imperative to achieving optimum health and wellbeing. Indeed, the intensive commercialised advertising of health and diet-related products and services, combined with inaccurate advice given by seemingly unregulated industries coupled with the presence of unqualified or self taught practitioners and the so called dieting gurus, has certainly made it difficult for the layperson to differentiate between what is sound advice and what is merely a good marketing gimmick. As a result, much of the efforts made by national and international health organisations (often led by healthcare professionals) to counteract these odds fall short of reversing the obesity epidemic.

Undoubtedly, the private health sector is well positioned to provide a wholesome approach to nutritional wellness. The majority of private hospitals, have the preliminary infrastructure to cope with such demands. For instance, nearly all hospitals are equipped with or have access to the most up to date diagnostic laboratories and treatment procedures, as well as the required medical and nursing staff and evidently a pharmacy. Indeed, these are the key prerequisites to any clinical establishment willing to embark on this fast growing market. What is subsequently required from such institutions is to enhance their existing services by adding a dedicated Nutrition and Dietetics centre led by properly trained staff, a well equipped fitness centre run by qualified instructors, a well resourced physiotherapy department, well-trained catering staff and possibly a swimming or thalassotherapy pool.

It is true to say that different hospitals offer different services, and the level of focus on Nutrition may vary from one establishment to another. However, it is also true that improving overall health is gaining popularity, driven by genuine and measurable market demands and a widespread public awareness of the relationship between diet, nutrition and health. In order to achieve the desired results for both patients/clients and owners, Nutrition services have to be combined with other core services, such as Medical, Complementary, Fitness, Food and Beverage, together with strong PR and Marketing initiatives.

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Things That You Need to Know About E-Commerce

When it comes to e-commerce, did you know that there are many different resources that you can use to start or grow your e-commerce business? There are many things such as shopping carts, web pages, servers and electronic pay for starters. Let’s talk about shopping carts and their role in e-commerce. Shopping carts are an excellent way to not only keep track of your inventory they are also a good way to keep track of what the client buys as well as the total cost of the shopping cart. This can be a godsend.

The way that this works is that your client browses your site and simply clicks on the object that they what to order. This goes into the shopping cart and the cart keeps a running total of what the client or customer. This will also include any shipping costs. This will also let you know what you will need to replace in your inventory. This way, you will not run out of inventory. Our next subject is the subject of electronic pay or e-pay. This simply means that a customer will pay with a credit or debit card.

You will need to have a contract with an E-pay client such as MasterCard or Visa which will allow you to make POS or point of sale payments. This is all done electronically and it is also advised if you have this type of e-pay, you also might want to consider encryption of at least 328 to go onto your particular site. This is for the customer’s protection and keeps their financial information safe. There are also other types of e-pay available that are more like a bank such as PayPal and other online currencies. You can also send and receive money by using this service.

The same can be said for electronic banking which also has a part in the E-commerce. Before we continue, what is the definition of e-commerce? E-commerce is simply any type of commerce that is done over the internet, such as banking, shopping, B2B, and airline tickets. When thinking about e-commerce you need to think about the servers that need to be in place in order to have all of this e-commerce. These servers are the life’s blood of e-commerce. Without these servers in place, you would not really be able to have any type of e-commerce.

Before you can use servers, you will need to have a web page in order to put on a server. These are pages that are set up for the internet and can advertise any type of business that you could ever think about. These are then put on the servers and promoted in things such as search engines. Together, this makes one very powerful interconnected set of parts to have e-commerce on the Internet. This is also what makes business and e-commerce run. Without one or more of the components, then you honestly cannot have e-commerce in any shape or form. This is a vital part of business.

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